Aurelix - Learn Macronutrients & Build Healthy Eating Habits

Introduction and Scope

Aurelix ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website aurelixfood.com or use our macronutrient education services.

This policy applies to all users of our platform, including visitors, registered users, and participants in our educational programs. By accessing our services, you agree to the collection and use of information in accordance with this policy.

Information We Collect

We collect several types of information to provide and improve our services:

Personal Information

Information you provide directly when registering, contacting us, or participating in our programs.

Data Type	Examples	Collection Method
Contact Information	Name, email address, phone number, mailing address	Registration forms, contact forms
Account Information	Username, password, preferences	Account creation, profile updates
Educational Data	Progress tracking, quiz results, learning preferences	Platform interactions, assessments
Communication Records	Support inquiries, feedback, correspondence	Email, chat, phone interactions

Technical information including IP address, browser type, and device information
Usage data such as pages visited, time spent on site, and feature usage
Cookies and similar tracking technologies for site functionality and analytics
Location data if you choose to enable location services

How We Use Your Information

We use collected information for legitimate business purposes that benefit both you and our educational mission:

Providing and personalizing our macronutrient education services
Creating and managing your user account and learning progress
Sending educational content, updates, and service-related communications
Responding to your inquiries and providing customer support
Analyzing usage patterns to improve our platform and content quality
Ensuring platform security and preventing fraud or abuse
Complying with legal obligations and protecting our rights
Conducting research to enhance our educational methodologies

Legal Basis for Processing

We process personal data based on your consent, contractual necessity, legitimate interests, and legal compliance requirements under applicable privacy laws.

Information Sharing and Disclosure

We value your trust and do not sell your personal information. We may share your data in specific circumstances:

With service providers who assist in platform operations, analytics, and communication services
When required by law, legal process, or government request
To protect our rights, property, or safety, or that of our users or others
In connection with a business transaction such as merger or acquisition
With your explicit consent for specific purposes
With educational partners when you enroll in collaborative programs

All third-party service providers are contractually bound to protect your information and use it only for specified purposes. We conduct due diligence to ensure these partners maintain appropriate security standards.

Data Security and Protection

We implement comprehensive security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction:

SSL/TLS encryption for data transmission between your device and our servers
Industry-standard encryption for sensitive data storage
Regular security audits and vulnerability assessments
Access controls and authentication protocols for our systems
Employee training on data protection and privacy practices
Incident response procedures for potential security breaches
Regular backups and disaster recovery planning

Data Breach Protocol

In the unlikely event of a data breach affecting your personal information, we will notify affected users within 72 hours of discovery and provide detailed information about the incident and our response measures.

Your Privacy Rights and Choices

You have significant control over your personal data. Under applicable privacy laws, you may exercise the following rights:

Access: Request a copy of personal data we hold about you
Correction: Update or correct inaccurate or incomplete information
Deletion: Request removal of your personal data under certain conditions
Portability: Receive your data in a machine-readable format
Restriction: Limit how we process your information
Objection: Opt out of certain data processing activities
Withdraw consent: Revoke previously given consent

To exercise these rights, contact our privacy team using the information provided below. We will respond to requests within 30 days and may require identity verification for security purposes.

Communication Preferences

You can manage email preferences through your account settings or by clicking unsubscribe links in our communications. Note that you cannot opt out of essential service-related messages.

Data Retention and Deletion

We retain personal information only as long as necessary for the purposes outlined in this policy or as required by law:

Account information is retained while your account remains active
Educational progress data is kept for up to 5 years after account closure
Communication records are maintained for 3 years for quality assurance
Technical logs and analytics data are typically deleted after 2 years
Financial records are kept for 7 years as required by tax regulations
Marketing data is removed within 2 years if you opt out of communications

When data is no longer needed, we securely delete or anonymize it using industry-standard methods. Some information may be retained in aggregated, non-identifiable form for research and improvement purposes.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and understand how our platform is used:

Essential cookies for basic site functionality and security
Performance cookies to analyze site usage and improve features
Functional cookies to remember your preferences and settings
Analytics tools to understand user behavior and content effectiveness

You can control cookie settings through your browser preferences. Disabling certain cookies may affect site functionality and your user experience.

International Data Transfers

Our primary data processing occurs within the United States. If you access our services from outside the US, your information may be transferred to and processed in countries with different privacy laws.

When transferring data internationally, we ensure appropriate safeguards through standard contractual clauses, adequacy decisions, or other approved mechanisms to protect your privacy rights.

Children's Privacy

Our services are designed for users aged 18 and older. We do not knowingly collect personal information from children under 13. If we discover we have collected data from a child under 13, we will promptly delete such information.

Parents or guardians who believe their child has provided personal information to us should contact us immediately using the information below.

Changes to This Privacy Policy

We may update this privacy policy periodically to reflect changes in our practices, legal requirements, or service offerings. We will notify users of material changes through:

Email notification to registered users
Prominent notice on our website
In-platform notifications upon login
Updated "Last Modified" date at the top of this policy

Your continued use of our services after policy changes constitutes acceptance of the updated terms. We encourage periodic review of this policy to stay informed about how we protect your information.

Privacy Policy